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A social media proposal that explains the work, not just the post count.
Most social media proposals lead with deliverables ("12 posts a month") and skip the strategy. Smart clients ask why — what's the angle, who's the audience, what's the cadence built around. Our template starts with strategy and ends with the post count.
The "12 posts for $X" trap
Pricing social media work as post-count commodifies it instantly — the next freelancer will quote 15 posts for less. The template flips the framing: lead with audit and strategy, define content pillars and platforms, then the post count is a deliverable inside a thought-out plan, not the headline.
How proposalonce works for social media managers
- Pick the Social Media template — strategy-first, deliverables second
- Audit before pitching — show what's working, what's not, what the competitors are doing
- Set the content pillars — 3-5 themes that everything else rolls up to
- Be specific about cadence — platforms, post count, who's writing, who's approving, when
What's in the social media template
- Account audit & goals (current performance, target outcomes)
- Content strategy & pillars (the recurring themes)
- Platforms & posting cadence (which platforms, how often, what format)
- Community management scope (DMs, comments, response window)
- Reporting (monthly recap, what's measured)
- Fees for the agreed content/community period, separately labeled setup work and optional services
- 14-day default validity
FAQ
How do I price video content?
Quote the video deliverables for the same agreed period as the base work. For one-off campaigns, specify a fixed scope such as three videos and two revision rounds; do not combine future recurring fees into this total.
Do you cover paid social separately?
Paid social ad management is an optional add-on, distinct from organic content. The line covers your management — ad spend is the client's, billed directly by the platform.
What if the client wants to approve every post?
Bake the approval window into the cadence section (e.g. "Posts drafted 5 days in advance, approval window 48 hours"). Sets expectations before the contract.
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