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An SEO proposal that justifies the retainer.
SEO is a long game, and most prospects need the proposal to do the convincing. Use the editable SEO example to define findings, activities and fees for one agreed reporting period, without promising rankings.
The "how long until I rank?" problem
Set expectations with a defined scope, exclusions, reporting cadence and achievable dates. Record your findings and proposed work without guaranteeing traffic or rankings.
How proposalonce works for SEO consultants
- Pick the SEO Proposal template — define deliverables, exclusions, reporting cadence and an agreed period
- Drop in their audit findings — site issues, keyword gaps, competitor positions — concrete, not generic
- Show the monthly work — on-page, technical, content, links, reporting — what they're paying for every month
- Send a link, not a deck — they open it, scan the audit, see the plan, accept
What's in the SEO template
- Audit & current state (where they rank, what's broken, what's missing)
- Strategy (keyword research, on-page, technical, content, link-building)
- Deliverables & timeline (what lands in month 1, 3, 6)
- Why me section (positioning, not a case-study dump)
- Fees for one agreed period, any setup fee separately labeled, and optional services for that same period
- 14-day default validity
FAQ
Can I send this without a finished audit?
Yes. The audit section accepts plain text — use the discovery call notes if a full audit isn't done yet, then send the formal audit as a follow-up after they accept the retainer.
How do I show ongoing retainer pricing?
Quote one agreed period with its dates and deliverables. Include any one-time audit/setup fee in that period’s total and label it separately. Describe future renewal separately; no automatic recurring billing is provided.
What about pay-on-performance SEO?
The template assumes a retainer model. For rank-based pricing, edit the investment block to show the base fee plus your performance tiers as section copy.
Ready to send one?
Try it free — pay only when you're ready to send a clean, watermark-free proposal.
Send an SEO proposal — free