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A graphic design proposal sized for the actual project.
Not every design job needs a full brand system. Most freelance design work is one focused project — a campaign, a deck, a set of social assets, an illustration. This template is built for exactly that, with a process that respects both your time and revision budget.
Project-sized work in a brand-sized contract
Most design proposal templates are scoped for full brand identity work — discovery workshops, multi-week phases, brand guidelines. Apply that template to a one-week flyer job and the client feels overwhelmed and you look slow. This template is purpose-built for per-project design: clear concepts, defined revision rounds, final files in the formats they need, done.
How proposalonce works for designers (per project)
- Pick the Graphic Design template — scoped for single-project work, not full brand systems
- Define the project clearly — what you're designing, what format it ships in, where it'll be used
- Set revision rounds up front — two rounds included, additional rounds priced as an optional add-on
- Be explicit about usage rights — where the work can be used, for how long, on what — no awkward later conversations
What's in the graphic design template
- Project understanding (what they're asking for, in plain language)
- Design approach & process (3 initial concepts, then refinement)
- Deliverables & formats (print-ready, web-optimized, source files)
- Timeline (concept → revisions → final files)
- Usage rights (what's licensed, what's transferred)
- Investment with concepts + included revisions + final files, optional source files / extra round / rush
How the proposal reads to a client
One scrollable page: what you understood the project to be, how you will work (concepts, then refinement), the exact deliverables and file formats, the timeline, usage rights and the price. Source files, an extra revision round and rush delivery sit at the bottom as optional items the client can add themselves — the total updates as they tick.
What you can change
Section text and order, the number of included revision rounds, deliverable formats, usage-rights wording, all price lines and optional add-ons, your logo and the 14-day validity window.
Next step
Open the Graphic Design template, describe the project in your own words, price the concepts and revisions, and send it as a link. The first one is free and watermark-free.
FAQ
How is this different from your brand identity template?
Brand Identity is for building a full identity system — logo, palette, type, guidelines, weeks of work. Graphic Design is for one project — a flyer, a campaign, a deck, a set of social graphics. Different scope, different price, different conversation.
Why are source files an add-on?
Many designers don't include editable source files by default — the client gets final exports, not the working .ai/.psd/.fig. If you include source files in everything, delete that optional item. If not, leaving it as an opt-in protects the work.
What about rush projects?
The rush-delivery optional add-on lets the client opt in (and opt to pay) if they need it faster than your standard timeline. Keeps the urgency conversation on their side of the table.
Ready to send one?
Try it free — pay only when you're ready to send a clean, watermark-free proposal.
Send a graphic design proposal — free