A digital marketing proposal built for one decision-maker.
Most digital marketing proposals try to look like agency pitch decks. Ours fits the way smaller clients actually buy — one founder reading on a phone, deciding whether the channel mix and the monthly number make sense.
The agency-deck overkill
Digital marketing proposals from agencies are 40 slides of case studies, team bios, and methodology. Founders close the deck on slide 5. What they actually want to know: which channels, what each one costs, what the monthly number is, and when they'll see something. The template puts those answers up front.
How proposalonce works for marketers
- Pick the Digital Marketing template — structured around channel strategy and monthly retainer
- Map the channels — paid ads, email, content, social — say which ones, why, in what order
- Show the campaign plan — month 1 vs. month 3 vs. month 6, so the timeline is concrete
- Land the KPI conversation — what you'll report on every month, with realistic targets
What's in the digital marketing template
- Goals & audit (where they are now, what success looks like)
- Channel strategy (paid, email, content, social — and what you're explicitly NOT doing)
- Campaign plan & timeline (90-day view)
- KPIs & reporting cadence
- Investment with strategy fee + monthly retainer, optional landing page and automation
- 14-day default validity
FAQ
Does this work for project-based work, not retainers?
Yes — drop the monthly retainer line item and replace it with project line items per phase. The structure still holds.
How do I handle paid-ad budget pass-through?
Ad spend is the client's, paid directly to Meta/Google. The line item is your management fee. Add a sentence in the section body stating spend is invoiced separately at cost.
What if they only want one channel?
Edit the template — delete the channels you're not pitching. The section bodies are plain text; nothing breaks.
Ready to send one?
Try it free — pay only when you're ready to send a clean, watermark-free proposal.
Send a digital marketing proposal — free