A brand proposal that sells strategy, not stickers.
Designers lose deals when proposals lead with logos. Our brand identity template starts with positioning and process — which is what justifies the price.
The "show me the logo" trap
When clients see logo concepts before they understand process, they price brand work like they price a logo on Fiverr. Our brand identity template flips that: discovery and strategy come first, design deliverables come second. Same work, different sale.
How proposalonce works for designers
- Pick the Brand Identity template — structured for full identity systems, not just logos
- Lead with the story — why this brand needs work, what it should communicate
- Outline the process — four phases over six weeks
- List deliverables specifically — logo configurations, color palette, type system, guidelines PDF
What's in the brand identity template
- The Story (positioning the work)
- Process (4 phases, what happens when)
- Deliverables (specific artifacts: logo files, color rules, type system, guidelines)
- Investment (3 line items, no surprises)
- Optional add-ons: naming exercise, social media kit
- 14-day validity
FAQ
What if a client wants only a logo, not a full identity?
Edit the template — remove sections, adjust the line items. Or send the Brand template anyway, with optional items the client can deselect.
Can I show my portfolio in the proposal?
Link to it in the section body. Or send a Loom walkthrough — embed the link.
Do I have to use my logo in the recipient view?
Logo upload is a feature. For free tier, the proposal renders without a logo and with a small "Made with proposalonce" footer.
Ready to send one?
Try it free — pay only when you're ready to send a clean, watermark-free proposal.
Send a brand identity proposal — free